A feminine flow-inspired activewear brand balancing modern minimalism with movement and confidence.
Brand Overview
Nalu partnered with The Taylor’d Touch Creative Studio to develop a brand identity rooted in balance, flow, and confidence. Inspired by the body’s natural rhythm, Nalu’s designs move with you, supportive, feminine, and effortlessly modern.
The goal was to create a cohesive visual identity and packaging suite that communicates motion and harmony through every detail, from the fluid letterforms to the soft, contemporary color palette. Each piece reflects strength wrapped in serenity.
| Client : NALU |
| Industry : Yoga & Pilates Wear |
| Scope : Brand Identity, Logo Suite, Packaging Design |
| Tools : Illustrator, Photoshop, Canva |
Design Direction
The creative direction was built around the concept of flow. Smooth lines, subtle curves, and open space give the brand a feeling of lightness and movement, while the structured typography maintains strength and clarity.
The muted lavender and clay tones evoke calm and warmth, paired with a minimal sans-serif font system that feels both clean and elevated. The signature “N” monogram acts as a visual symbol of motion, a nod to Nalu’s focus on balance, breath, and the body’s core connection.
Visual Identity
A modern and minimal logo suite designed for versatility, featuring a wordmark, monogram, and pattern system that carries through digital, packaging, and retail touchpoints. Each element was built to reflect strength, grace, and flow.
Brand in Action
From shopping bags to apparel tags, every detail of Nalu’s packaging system was designed to feel tactile and refined. Soft edges, gentle color blocking, and bold simplicity elevate the brand’s in-store experience.
The final design captures Nalu essence: comfort, movement, and modern femininity all in perfect balance.
The Taylor'd Touch
Every Project at the Taylor'd Touch is about more than visuals, it's about creating connection through design.
Every detail was Taylor’d to bring NALU's flow and confidence to life, creating a brand identity that moves with purpose and style.
